Many authors don’t think of LinkedIn as some place that they can sell books. While it’s true that this is more a social media tool for those who are professionals, if you write whether it be fiction or non-fiction then
you’re a professional writer and can use LinkedIn to help build your author brand.
If you’re thinking, “But I already have an account on LinkedIn, what else can I do there to help build my author brand, other than have the account, offer my own services if I have them, and make connections?” Believe it or not, you can do more. Now, you should also continue to make connections on LinkedIn, but you can take it one-step further. You can now post content on LinkedIn! Actually, this has been available for a while now, and participating can definitely help you build your author brand, particularly if you offer content that is readable and interesting.
So, how do you go about publishing on LinkedIn?
It’s very easy really. You just sign into your LinkedIn account, and you’ll notice a small box that says, “Share an update”. To the far right of that box is a pencil icon. All you have to …
Read More→