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Category: Lalla Gatta

5 Reasons Authors Should Review Other Author’s Books

Many authors believe that other authors should not review books, and I’ve even seen a few review places not accept reviewers that were authors. It’s weird in my opinion because reviewing your fellow author’s books if done correctly, meaning you’re honest, you say both what you like, as well as, what you didn’t like if there was anything, and you’re fair, meaning you don’t use writing reviews as a way to “eliminate the competition.” Now this is of course the worst-case scenario but most of us who are authors have seen it at least once in our careers. The author who has low self-esteem and decides to use reviewing as a way to knock down other authors metaphorically speaking. As long as you don’t do that, then I don’t see any reason authors can’t review other author’s works, and I in fact encourage it.

Here are the reasons why:

1. Sometimes, authors are so appreciative they do a reciprocal review of one of your books, and then share them with their own readers and fans.

2. It fosters good will among authors, and can lead to extra promotion.

3. It gives you something to blog about. That’s huge in my …

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Avoid Holiday Book Marketing Stress in 7 Tips

The holidays can be very stressful for authors, especially when you have new books out during this time. On top of the whole figuring out what gifts to purchase, and who to buy gifts for, getting your holiday cards out on time, planning meals and visits, or vacation time, and the dreaded day job if you have one, promoting your books can put them over the top stress wise.

So, what can you as an author do to keep book marketing stress at a minimum during the holidays?

1. Create a holiday book-marketing plan and stick to it. Figure out exactly what you want to do to promote your books during the holidays. Choose up to three things you’re going to do every day to promote your books and then do them.

Tip 1: Use Evernote to create a daily checklist and then check off each item as you complete it.


Tip 2: Use Evernote to create a reminder for your daily checklist so you don’t forget to do the items.

2. If you’re offering a free holiday story on your website, hire someone on Fiverr to create the cover for $5.00 if you don’t know how to create a …

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Tasting Leon’s Mark, ReScue Series #2, and The Sex, Virtus Saga #1: 5 Tips for Handling Bad Reviews of Your Book

Contrary to what many newbie authors think, all authors even ones on the New York Times Bestseller list get bad reviews. Just because you have a bestselling book doesn’t mean that there aren’t going to be others who think your book is well not that great. One of the keys to being a successful author who keeps their readers is in how you handle bad reviews.

Here are five tips for handling bad reviews of your book. As far as I’m concerned, these are iron clad and authors disregard them at their own risk.

1. Wait a day before you respond in any way to a bad review. It’s very easy in the heat of the moment to fire off a super negatively charged e-mail to a reviewer who doesn’t like your book, and saying something you will regret in the morning. Don’t do it, step away from the computer now. Many a newbie author has ruined their writing career and alienated readers by writing a scathing e-mail to a reviewer.

2. Take several deep breaths, in and out, in and out. It will calm your upset and all you to think clearly before responding.

3. Remind yourself that not …

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