1. Sneak Peeks: Readers love sneak peeks of upcoming stories. So pick a short excerpt from your upcoming story and post it in your newsletter.
2. Cover Reveals: Just got your new cover? Then here’s your chance to have a cover reveal that only your newsletter subscribers get to see. Be sure and put a smaller version so you don’t take up too much space in your newsletter. Remember, reader’s attention spans are short, if you put too much in your newsletter they’re going to click away.
3. Free short stories: Free short stories are one of my favorite ways to pay back readers for buying my books. Now keep in mind a free short story can be as short as a few paragraphs. In fact, I recommend flash fiction rather than say a five-page short story for author newsletters.
4. Character Interviews: Think your readers understand your characters? Well…probably not as much as you do. …
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