Category: Lalla Gatta

5 Ways to Come Up with New Book Marketing Strategies

Anyone that tells you marketing is stagnant or that once you find a good book marketing technique you should stick with it only doesn’t understand book marketing at all. As an author, I’ve seen book-marketing techniques come and go and I’ve found that book marketing has to remain fluid in order to keep your books selling. What I mean by this is that as an author, you have to be willing to try new things, and I don’t necessarily mean what every other author out there is doing. There’s nothing worse in my opinion than an author that does what everyone else is doing. I’ve got one word for it, “boring.” If you want to sell books, you have to be willing to experiment. When you do what everyone else is doing, it’s hard to stand out. Thus said, I also believe in taking what everyone else is doing and turning it on its proverbial head.

Here are five ways you can come up with brand new book marketing strategies that will set you apart from the crowd and help you get new readers.

1. Read about other book marketing techniques and or talk to your friends about what they’re …

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Reincarnation or Genetic Memory?

The truth is I believe in the concept of reincarnation or that the soul returns again and again in new lives and new bodies. However, for years there have been those who suggest that reincarnation is nothing more than the memories of our ancestors passed on to us through our genetics. While I agree it’s an interesting concept, is there any truth to the idea of genetic memory. Strangely enough there may be.

Two scientists working with rodents discovered that they could pass on a dislike of the smell of roses from one rodent to its descendants. They were actually able to show the neural and genetic changes. When they examined the sperm from the rodents in question, there were significant changes to these rodents’ sperm genotype that the inherited behavior showed of their descendants who also had an aversion to roses. This occurred with the descendants ever having smelled roses before.

Now there are those that will use scientific examples such as this to say, “See reincarnation isn’t true. It’s just our ancestor’s memories being passed down to us.” However, the memory of a smell that passes on in rodents is a far cry from those who without even …

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How to Find the Perfect Graphic Designer for Your Book Jacket

Where to Start
Congrats! You’ve finished your collection of short stories, novel, novella, or any other manuscript musings! You’ve decided to self-publish since you’re just starting out and you know you don’t have the resources for a top-of-the-line graphic designer. So where do you go? What kind of skills are you looking for? Where do you find a great graphic designer at an affordable budget? Luckily, in today’s world there are tons of reputable websites with excellent freelancers who do superb work on time and on budget.

One of the first things you should consider as a writer is what kind of design you’re looking for. What does your book say with pixels? Many designers find it frustrating when their customer asks them to come up with several different designs and claim, “I’ll know it when I see it.” You want to work with your designer on an established idea. It takes quite a lot of time and effort for them to come up with various different ideas from your thousands-of-words book. Do yourself and them a favor and think up a general (or even better specific) idea of what you want before you contact a graphic designer.

Where to …

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