Category: Lalla Gatta

The Top Four Tips for Choosing the Best Excerpt + Three Fiery Examples

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One of the hardest things to do when you’re beginning to promote a new book is choose the excerpts. Many authors just choose to post the first chapter of their new book, and hope that by the end of it, readers want to buy. However, there are a few things to keep in mind when it comes to choosing an excerpt, and these things will either make or break you when it comes to getting readers to buy your book.
Here are the top four tips for choosing the best excerpt that will make readers want to buy your book:

Tip #1: Write the best book you can write from the very beginning. Choosing a great excerpt means you have to have written a great book. If your book is not your best effort, then your excerpts are going to be so so, and no amount of trying to choose a great excerpt is going to help.

Tip #2: Choose an excerpt that ends with a cliff hanger. When you choose an excerpt that ends with a cliff hanger, readers want to read more to find out what happened! When your …

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5 Reasons Authors Should Consider Paying to Market Their Books

I can hear it now, the booing and the hissing as soon as authors read the title of this article. Let me be perfectly clear, I’m a big advocate of authors marketing their own books. In fact, I do a lot of my own marketing. And I encourage other authors including new and aspiring authors to learn everything they can about effective book marketing and promoting, and to put what they learn into action. That being said, here are 5 reasons I’ve found that Authors should consider paying someone to help them market their books.

1. New authors need time to learn the basics of book marketing and promotion. The sad fact is many new authors don’t bother to educate themselves about book marketing and promotion before their book comes out. In fact, many new authors are still set in the thinking of twenty-five to thirty years ago where the publisher does all the promotion for you. They mistakenly believe that the publisher will do everything for them and that they will be able to just sit back and watch the royalties roll in. This is fantasy and new authors need to educate themselves before their book comes out to …

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How to Price Your Self-Published Book

Do you have a self-published book? Thinking about self-publishing because you’re tired of giving some of your profits away to publishers? You’re not the only one. Many authors, even traditionally published authors have decided they are now going to self-publish and have done so very successfully. Authors that self-publish, particularly through Amazon often make serious errors when it comes to pricing, costing them both money and in some cases new readers and fans. Pricing is tricky because you don’t want to price your books too high, nor too low. But one of the worst trends I see is under pricing books. Lately, what I’ve noticed more than anything is a tendency to price books that are 200+ pages at .99. Or pricing collections where there are five or six books, sometimes by different authors at .99. Yikes! What are these authors thinking? When you price such books so low, not only do you devalue your own book, it’s like putting a sign out saying, “I’m cheap buy me now!” While you may initially make sales, especially if you’re new author, most likely these books will be treated as something to maybe read later, and may not get read at all. …

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